[Ubuyobozi buhebuje] Ibintu byose bijyanye no gushyira icyapa cya Digital
Kwamamaza Digitale Niki?
Itandukaniro hagati yicyapa gakondo nicyapa cyamamaza
Ni izihe nyungu zo gukoresha ibyapa bya Digital?
Ibibanza Bikwiye Gushyira Ibyapa Byamamaza
Bisaba angahe gushira icyapa cya Digital?
Ibintu ugomba gusuzuma mugihe ushyizeho icyapa cya Digital
Umurongo w'urufatiro
Iyamamaza rya digitale ryabaye ihame ryo kwamamaza hafi yinganda zose nubucuruzi.Wari uzi ko abamamaza Amerika bakoresheje byinshi mukwamamaza kuri digitale muri 2020 na 15% nubwo icyorezo?Bumwe muburyo busanzwe bwo kwamamaza bwa digitale ni icyapa cyamamaza.A.icyapa cyamamazani ibikoresho bya elegitoroniki byo kwamamaza hanze byerekana ubutumwa bukomeye.Ibyapa byamamaza mubisanzwe biherereye mumihanda minini, mumihanda nyabagendwa ndetse no mumihanda minini kugirango abantu bashimishwa nabamotari, abanyamaguru cyangwa abagenzi batwara abantu.
Mu bice bitandukanye byisi, nka Aziya, ibyapa byamamaza byarenze itangazamakuru gakondo ryo hanze.Muri Amerika, ubuhanuzi bwerekana ko kwamamaza hanze ya digitale bizaba kimwe cya kabiri cyamafaranga yinjiza hanze muri 2021.
Imiyoboro nyamukuru ya digitale nka terefone na mudasobwa bigenda byuzura muri iki gihe, kandi abantu bahindukiza ibitekerezo byabo ku isi nyayo no ku byapa byamamaza.Ibyapa byamamaza ni ubuhe, kandi ni uruhe ruhare bafite mu kwamamaza?Shakisha byinshi hepfo.
Kwamamaza Digitale Niki?
Byiza, ibyuma byamamaza hanze yurugo byamamaza bikorwa hakoreshejwe bininiIcyapa cyamamaza LED.Ibyapa byamamaza birashobora gushyirwa mumaguru maremare yimodoka, mumihanda, cyangwa ahandi hose byifuzwa.Ibyapa byamamaza byamamaza ni uburyo bworoshye kandi bwihariye bwo kwamamaza.Icyapa cya digitale gishobora guhinduka mumasegonda nibiba ngombwa, bitewe na sisitemu yo gucunga ibicu (CMS).
Kwamamaza ibyapa bya digitale bifatwa nkibyunguka mugihe kirekire.Mubisanzwe, bihenze kuruta kwamamaza ibyapa bisanzwe.Ariko, ifite ROI irenze uburyo busanzwe.
Itandukaniro hagati yicyapa gakondo nicyapa cyamamaza
Mugutahura itandukaniro riri hagati ya digitale cyangwaIcyapa cyamamazan'ibyapa gakondo cyangwa bihamye, ubucuruzi bushobora kumenya uburyo bwo kwamamaza bujyanye nibyo bukeneye.Hamwe niterambere ryihuse ryikoranabuhanga inyuma yicyapa cyamamaza, abamamaza kwamamaza bafite amahitamo atoroshye imbere yabo.
Ninde uruta ibyapa byamamaza hamwe nibyapa gakondo?Mubyukuri, amahitamo yombi afite akamaro gakomeye.Ihitamo ryibanze kubakiriya ba sosiyete, gushyira ibyapa byamamaza, hamwe ningengo yimishinga yisosiyete.Hamwe nibintu nkibyo, icyapa gakondo gishobora kwerekana ko cyiza kuruta icyapa cya digitale, cyangwa ubundi.
Hano hepfo ni icyapa cyamamaza vs icyapa gakondo cyo kugereranya gishingiye kubintu bitandukanye-kugirango bigufashe kumenya amahitamo meza kubucuruzi bwawe.
1. Ibirimo
Icyapa cya digitale gishobora kwerekana gusa icyerekezo cyibirimo, mugihe icyapa cyamamaza kizerekana gusa ishusho yacapwe.
Kugaragara
Icyapa cya digitale ntigitangira gukuramo cyangwa kugaragara nabi.Irasa neza, nziza, kandi nziza nijoro.Kurundi ruhande, ibyapa byamamaza bisa buhoro buhoro kandi bigenda bishira nyuma yo gukomeza gukoreshwa keretse icyapa gisimbuwe buri gihe.
3. Kugera
Mubyapa bya digitale, usangira igihe cyo kwerekana nabandi bamamaza ibicuruzwa byinshi.Ariko, mubyapa byamamaza, birihariye rwose.Amatangazo yawe niyo yonyine agaragara ku cyapa cyigihe runaka.
4. Guhindura ubutumwa
Icyapa cya digitale kirashobora guhinduka hagati yubutumwa bwinshi, bukwemerera guhinduranya amatangazo atandukanye.Ku rundi ruhande, icyapa gakondo ntigihinduka nta yandi mafaranga yongeyeho iyo igitabo kimaze gusohoka.
5. Gahunda
Icyapa cya LED cyamamaza kigufasha guteganya no kwamamaza mugihe cyimpera kandi mugihe gito, mugihe udashobora gukora gahunda mubyapa gakondo.
6. Igiciro
Icyapa cya digitale muri rusange gihenze kuruta icyapa gakondo.Icyapa gakondo gishobora kuba gihendutse, ariko kizana amafaranga yinyongera nko kwishyiriraho no kubungabunga.
Mubisanzwe, ubwoko bwombi bwamamaza bufite akamaro.Fata umwanya wo guhitamo icyiza kubyo ukeneye ubucuruzi.
Ni izihe nyungu zo gukoresha ibyapa bya Digital?
Ni Kuzigama
Ntugomba kwishyura ikiguzi icyo aricyo cyose cyo gucapa cyangwa umurimo mugihe ushyira aicyapa cyamamaza LED, kugufasha kuzigama amafaranga yumusaruro.
Itezimbere Ubunararibonye bwabakiriya
Uburambe bwabakiriya nigice cyingenzi cyo kwamamaza.Kugeza ubu, ibirango nubucuruzi bishingiye cyane kuburyo bwa digitale kugirango abakiriya babone uburambe bushya.Kwemeza ubunararibonye bwabakiriya, abamamaza bahitamo gutanga amakuru muburyo bukomeye, kurugero, binyuze mubyapa byamamaza.Icyapa cya digitale kirahuza cyane kandi gitanga abaguzi uburambe budasanzwe bwo kubona no gukoraho.
Igihe gito cyo kuyobora
Ibirango byawe byoherejwe kumurongo wamamaza kuri elegitoronike, bishobora kubaho mumasaha make.Ntugomba kohereza ibyapa ibyumweru cyangwa iminsi mbere yuko kwamamaza kwawe kuzamuka.
Urashobora Guteza Imbere Ubutumwa Bumwe
Niba ufite ububiko cyangwa ibicuruzwa bitandukanye kugirango uteze imbere, urashobora kohereza verisiyo zitandukanye zamamaza hamwe na aderesi hamwe namakuru kuri buri kimwe.Urashobora gukoresha umwanya wawe kugirango werekane ibirenze kimwe.
Emerera guhanga
Bitandukanye n'ibyapa gakondo, icyapa cya digitale kigufasha gukoresha ubuhanga mubwenge.Ufunguye gushiraho uburambe bushya bwimikorere ituma ugaragara neza mumarushanwa yawe.Nkibyo, uku guhanga kwemerera inyungu zo guhatanira.
Kongera kugaragara
Hamwe no kwiyongera kw'ibicuruzwa ku isoko ririho, hakenewe ubucuruzi bwo guhuza abakiriya benshi basabwa.Icyapa cya digitale cyongera ikirango cyawe kigaragara, gihindura byinshi.
Itezimbere Kumenyekanisha Ibirango
Mugihe ushaka kubaka ikirango cyawe no kongera ubumenyi bwibicuruzwa, icyapa cya digitale ninzira nzira.Ibyapa byamamaza byemerera itumanaho ryogutezimbere amajwi, bikomeza gushimangira ikirango cyawe mumaso n'amatwi yabateze amatwi.
Yongera Inyungu ku Ishoramari
A icyapa cyamamaza LEDmuri rusange birashimishije kuruta icyapa gisanzwe.Ikoresha itumanaho ryamajwi kugirango inyuze mubutumwa.Nkibyo, ikurura abakiriya benshi kandi ikayobora.Kurangiza, byinshi biyobora bisobanura guhindura byinshi hamwe na ROI yo hejuru.
Ibibanza Bikwiye Gushyira Ibyapa Byamamaza
Icyapa cya digitale gishobora kuba igishoro kinini iyo gishyizwe ahantu heza.Igice cyingenzi cyo kumenya ahantu heza ni ukumenya abo ukurikirana.Ujye uzirikana abo ukurikirana igihe cyose ushyize icyapa cya digitale.Hano haribintu bike ushobora gushiraho icyapa cya digitale kugirango wongere ugaragare no gusezerana:
1. Inzira nyabagendwa / hafi yumuhanda.Gushyira aicyapa cyamamaza LEDmuri kariya gace kazaguha uburyo bwo kugera kubakiriya benshi.Umuntu wese utwara imodoka afite ibyo akeneye bitandukanye.Birashoboka cyane ko wuzuza ibikenewe cyane kubantu benshi batwara mumihanda.
2. Hafi ya gariyamoshi na bisi zihagarara.Niba ibicuruzwa byawe bifite abantu benshi kandi ntibigenewe rwose demokarasi, ubwikorezi rusange bugomba guhitamo neza.
3. Hafi y'amahoteri n'ibigo by'ubucuruzi.Ahantu nyaburanga n’ubucuruzi, cyane cyane aherereye mu mujyi rwagati, ni ahantu hambere ku byapa byamamaza.
4. Hafi y'amashuri cyangwa inyubako y'ibiro.Niba ikirango cyawe kigenewe abanyeshuri bato cyangwa abakozi bo mu biro, noneho gushyira icyapa hafi y'ibigo byabo ni amahitamo meza.
Byibanze, ushaka gushyira aicyapa cyamamaza LEDahari umuhanda munini wamaguru.Abantu benshi bafite uburyo bwo kubona ibyapa byamamaza, niko amahirwe menshi yo kongera kugaragara.
Bisaba angahe gushira icyapa cya Digital?
Icyapa cyo hanze cya digitale gishobora kugurwa $ 280.000.Nyamara, ibi bizaterwa nu mwanya, ingano, ubwumvikane / ubwiza bwa tekinoroji ya ecran, no kwerekana igihe.
Niba ushaka kwamamaza kuri aicyapa cyamamaza LED, tegereza kwishyura hagati y $ 1,200 na $ 15,000 buri kwezi.Igiciro kizaterwa nicyapa cyamamaza.Igishimishije, Garuka ku ishoramari (ROI) irarenze iyo ukoresheje ibyapa bya digitale kuruta ibyapa gakondo.
Ishyirahamwe ryamamaza hanze y’imbere muri Amerika (OOHAA) rivuga ko kwamamaza hanze y’urugo-harimo ibyapa byamamaza-bishobora gufasha ubucuruzi kumenya ROI 497% mu bijyanye n’amafaranga.
Ibintu ugomba gusuzuma mugihe ushyizeho icyapa cya Digital
1. Kugaragara kwicyapa
Niba ari ibyaweIcyapa cyamamazaifite aho igarukira, bizagira ingaruka zikomeye niba izabyara cyangwa igurisha.Hitamo agace katabangamiye kandi urebe ko icyapa cya digitale kiri imbere.Icyingenzi cyane, menya neza ko icyapa cyashyizwe muburebure busomeka.
2. Imibare yimodoka iherereye
Ubushakashatsi no kuvumbura ubuyobozi bwinzego z'ibanze imyirondoro.Urashobora noneho gukoresha amakuru yumuhanda kugirango umenye aho ibirenge biremereye cyangwa ibinyabiziga bigenda kandi ukanagura umwanya wamamaza ibyapa byawe byamamaza.
3. Reba abakwumva demografiya
Igice cyingenzi cyo kwamamaza ni ugutegera abakwumva.Ni ngombwa ko utanga ubutumwa bwiza kubantu beza.Umaze gusobanukirwa neza demografiya yabateze amatwi nkuburinganire, imyaka, amashuri, uko abashakanye bameze, cyangwa amafaranga yinjiza, urashobora gutekereza ahantu hajyanye nabo.
4.Kwegera aho ukorera
Guhitamo iyamamaza ryaho ni icyemezo cyumvikana niba ushaka gukurura abakiriya aho ukorera.Niba ubucuruzi bwawe bushingiye kubakiriya baho, gushyira icyapa cya digitale ibirometero 50 ntabwo byumvikana.
Umurongo w'urufatiro
Icyapa cyamamazakwamamaza nuburyo bugezweho bwo kwamamaza byamamaza bisanzwe.Nuburyo bwiza cyane bwo kugera kubantu benshi mugihe gito gishoboka.Kimwe nubundi buryo bwo kwamamaza, ni ngombwa gufata umwanya wawe no gukora ubushakashatsi buri kintu cyose kizenguruka ku byapa byamamaza.Ubwanyuma, ibigo byinshi kandi byinshi bihitamo ibyapa byamamaza bitewe nuburyo bworoshye, bworoshye, hamwe na ROI yiyongera.
Igihe cyo kohereza: Gashyantare-21-2022